The one which is placed inside a html header tag like the syntax below is title tag.
<head>
<title>……..</title>
</head>
While fetching any webpage, search engines fetch the title tag content and display the same as title in search results as well. Similar behavior will happen during social media sharing.
Let’s take amazon.com as an example. The one which is pointed below is the title tag of amazon, which can be viewed when you mouse over on the opened tab in any browser. Some browsers like firefox will show you the title tag on the top of the browser itself.
Wonder how it was added? You can even view their web source. Right click on their website, you can see something called “view page source”. On clicking on this, you will be taken to this page. Search as <title> through Ctrl+F, you can view their title tag at once.
The similar behavior also gets reflected in social media as well. When you enter the website’s URL, social media will bring your title tag and displays it to the users.
Title tag describes about the page to search engines and your users. By having your main keyword in title tag, search engines understand that this page is related to the specific keyword and index it accordingly for respective keyword search results. So it’s a must to focus more and optimize your title tag to get more traffic and visibility to your website.
From the below screenshot, you can clearly see how results are fetched based on the title tag which is relevant to your search query.
And if you optimized your title tag perfectly and if you provide valid quality content related to the search query, you can also enjoy being treated as special as below.
Have the main keyword prominently placed inside title tag. For example:
Place your main keyword first, followed by your brand name
Main keyword- Brand name
If you have another keyword to focus, you can include it too.
Main keyword, secondary keyword — Brand name
You can see an example screenshot below where primary, secondary keyword and brand name has been highlighted for your reference.
